Altewai.Saome

Posted on

Altewai.Saome is a new Swedish designer brand created by Natalia Altewai and Randa Saome.
Both have a background in the Italian fashion industry, having worked for Etro and a well-known embroidery company.
The collection was presented at the Mercedes-Benz Fashion Week in Stockholm Jan 31 to Feb 2, 2011
They were inspired to create their F/W 2011 collection when an electronic device fell and broke in their studio, and they looked underneath to see all the cables and connections.
“That gave us the idea to look beneath the surface of modern technology. We constructed a straight silhouette with embroideries, details and accessories referring to the inner life of technical devices. Our use of contrasting materials such as neoprene, wool and silk organza completes the concept.”

One thought on “Altewai.Saome

    Lin said:
    mars 10, 2011 kl. 2:09 e m

    I was there at tje MBFW to see them. Altewai.Saome doesn´t just photograph good they even look great right on the hangers. I<3em!

Kommentera

Fyll i dina uppgifter nedan eller klicka på en ikon för att logga in:

WordPress.com Logo

Du kommenterar med ditt WordPress.com-konto. Logga ut / Ändra )

Twitter-bild

Du kommenterar med ditt Twitter-konto. Logga ut / Ändra )

Facebook-foto

Du kommenterar med ditt Facebook-konto. Logga ut / Ändra )

Google+ photo

Du kommenterar med ditt Google+-konto. Logga ut / Ändra )

Ansluter till %s