Mercedes-Benz Fashion Week S/S 14
On 26-28 August Stockholm will once again be filled with press representatives, buyers and fashion enthusiasts when Mercedes-Benz Fashion Week takes place. Interest in participating in the fashion week has been at a record high level, and many of Sweden’s foremost fashion brands have now confirmed that they will be showing their spring and summer collections for 2014 at MBFW.
The programme for Mercedes-Benz Fashion Week in August has now been published, and the list of brands that will be presenting their SS14 collections during the week includes names such as Back, Filippa K Man, Cheap Monday, Tiger of Sweden, Dagmar, Bea Szenfeld, Whyred, Hunkydory, Ida Sjöstedt, Busnel, Carin Wester, Common, Minna Palmqvist, Erik Bjerkesjö and AltewaiSaome, to name but a few.
A unique jewellery presentation will take place at Bukowskis, which makes its entry as a new arena this year. In addition to the programme of fashion shows, a number of events, seminars and activities for the general public will also be arranged, the details of which will be released at the beginning of August.
Mercedes-Benz continues to be the title sponsor for the week, and existing major sponsors American Express and Canon are joined by RE by Magic as a new major sponsor this year. RE is a new range of functional drinks.“Mercedes-Benz Fashion Week represents and symbolises the fundamental elements that we want to communicate with our products: innovation, quality and boldness. It has to do with the ability to look beyond tomorrow and create new trends for the future. We are now entering into a long-term collaboration with MBFW and are convinced that the partnership will be to the benefit of us both”, says Tomas HR Lind at Magic House Sweden.